About Sasha Joyman

Sasha Joyman is a relationship and dating expert who didn't plan on becoming one — she backed into it by accident.

After 20+ years in graphic design and art direction, she had to change careers overnight, move countries, and build her life from scratch. She became a content creator and online persona, and the biggest part of her job became talking to men. Listening to them, she started to learn the problems they actually deal with. After helping one man save his marriage, she kept listening — and kept helping.

Thousands of conversations later, she's learned something most relationship advice misses: what men actually fear, actually want, and actually never say out loud — even to the people they love. She uses that insight on both sides of the table now, for men and the women trying to understand them.

Sasha believes you can always find someone — it's a mindset, not a mystery. She's lived through relationships herself, the kind that look fine and aren't, and the kind that actually work, and she knows the difference on sight. That's the lens she brings to dating, relationships, and sex and intimacy education — a subject she's passionate about precisely because so few people ever got taught it properly.

She's currently running The Dating Experiment, testing every real-world and online way to meet someone — because when she was single, she had no idea where to even start, and she suspected she wasn't the only one.

Sasha lives in the United States and reaches an audience of more than 230,000 across Instagram, Facebook, TikTok, Threads, and X, publishing on relationships, dating, and modern intimacy.